7 Offline Marketing Strategies to Support Your Online Brand

Online marketing has been a major focus for many professional service firms over the past five years. Why? Online marketing is easy to measure and often cheaper than traditional marketing. However, there are still many offline marketing strategies that can help your company build and sustain its brand. Effective marketing strategies combine both offline and online initiatives to provide a multi-faceted, holistic approach. When used together, the offline and online marketing techniques can support and amplify each other's efforts. Let's now take a look at seven of most successful offline marketing strategies, and how you can incorporate them into your existing marketing strategy.

1. Networking

Face-to-face networking is still valuable and can drive traffic to your site when new connections are motivated to learn more about your company. Being able put a face on the name can help build brand loyalty among your customers, so don’t discount the importance a good old-fashioned handshake. Join local associations and organizations that are likely to have your target audience. Over time, this networking can be augmented with attendance at national conferences for those same associations/organizations.

2. Speaking Engagements

Speaking engagements in person are a great marketing opportunity for many reasons. A speaking engagement is a great way for you to get in front of a targeted audience who are ready and willing to listen to your message. It also gives you the opportunity to establish thought leadership and build credibility within your company. Speaking engagements were ranked second by our Visible Experts as the most preferred way to get leads.

3. Print publications

Although you won't get the same SEO benefits from an online link back, print publications are still a valuable part of offline marketing. Your brand visibility will increase if you are able to get relevant placements in industry journals and magazines. Consider print opportunities in your blogger outreach strategy. Keep an eye out for print opportunities.

4. Direct Mail

Direct mailers can still be a powerful tool for lead generation, even though they are more expensive than online marketing. Direct mail can be appreciated by some members of your target audience because it feels more personal. And direct mail is still a popular marketing tool. Direct mail may be preferred by some members of your target audience to other forms of online communication.

5. Cold calls

Cold calls also have a personal touch that resonates with buyers. Cold calls can be more personal than email and require an immediate response. This can be both good or bad. Make sure to have specific reasons for your call and respect the time of your recipient. Cold calling is a great way for potential partners to get in touch about collaboration opportunities, such as hosting a webinar together or creating content.

6. Print advertising

Running print ads is another way to reach more customers. However, print advertising is more difficult than online ads. You can also publish an article in a printed publication. To help track your campaigns, you can include a URL or QR code in the printed advertisement.

7. Trade shows and associations

Attend trade shows to meet other industry leaders as well as potential buyers. Trade shows are a great way to practice your best offline marketing strategies. You can network in person, hand out printed materials, and maybe even be invited to speak. There's no need for you to choose between online and offline marketing strategies. Online marketing strategies do not have to replace offline strategies. Instead, you can use offline methods to complement your online marketing efforts and make your marketing strategy more robust. Combining both can make your marketing more effective by increasing visibility for your company and drawing attention to your Online Brand.

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